Customer Research Strategy of Pfizer, Inc Assignment

Customer Research Strategy of Pfizer, Inc - Assignment Example This report stresses that Accenture conducted a global advertising campaign specifically designed to the influential personals in their buying market. This included both existing and potential customers. Therefore, brand awareness among key B-to-B buyers was increased. Secondly, Accenture surveyed specific expertise in the industry and identified a key problem which hinders success in business i.e. inability to execute and deliver ideas. Having correctly identified the problem Accenture succeeded by implementing effective strategies compared to other IT companies i.e. launching â€Å"from innovation to execution†. This paper makes a conclusion that GE is operating in different countries as well as a wide range of industries. They conduct different campaigns specifically designed for these industries. On the one hand company needs to address specific strengths and weaknesses in these different products and use them in their advertising and awareness campaigns. This will help creating brand awareness in B-to-B market. On the other hand GE has to unite these different industries under one company name and a logo. It is important for smooth operating of the company. Command and control operations of the company can also be very inconvenient if the different industries grew independent from core-company. Therefore developing a brand name under which all the sub departments and industries can unite and recognized is particularly important to GE.

Legal, Ethical, or Moral Research Paper Example | Topics and Well Written Essays - 500 words

Legal, Ethical, or Moral - Research Paper Example Jimenez deportation and the suit against the hospital by Montejo are guided by legal rules and regulations, and the validity of the deportation was determined to be illegal regarding court jurisdiction in deciding the deportation. The lack of moral guidelines and the presence of legal rules on the deportation make the case a legal issue. The decision denying Martin Memorial immunity on false imprisonment was decided on legal regulation pertaining to seeking vindication of a private right when the court lacks jurisdiction over the matter. However, moral issues are also inherent in the case owing to the decision by the hospital to deport Jimenez knowing well that he will have no hospital care in Guatemala, risking his life in the process, and giving his 72-year-old mother the responsibility of a caregiver (Sontag, August 3, 2008). Dr. Bradley’s case is more of a moral issue than a legal issue because of the extent of trust to which the doctor was bestowed on by the parents to the affected children. Dr. Bradley acted unethically and irresponsibly in the case betraying the parent’s trust for the care of their children, falling short of ethical and professional requirement, and lacking the respect that an elder ought to have when caring for children. It is a moral issue because of the negligence of the hospital allowed the vice to continue for over 11 years despite an earlier case of abuse reported by a nurse. Abusing and molesting children under his care or the delivery of paediatric treatment patient by an adult also makes the issue a moral issue because of the position of adults to care for children in the community and not harm them. It is a legal issue owing to the 471 counts of molestation facing the doctor in the case but all this cases and many more portray the moral and ethical failure in his practice making it more of a moral/ethical issue. Savage-Morrell case is a moral issue owing to the many moral issues that are intertwined